Consumers and auto dealers are very familiar with cars and how they operate. But auto dealerships have not had to explain to customers how to fuel a car in decades, so around the world EV charging has added an educational barrier to the sales process. When it comes to electric cars consumers need help understanding electricity as a fuel, so they can trust owning electric vehicles.
Auto dealers have relied on the fossil fuel industry for an easy experience with gasoline. Electric utilities are now the new fuel provider for electric vehicles, which changes the fueling conversation. Now more than ever auto dealers need support to explain “electric fuel” and how to use EV charging stations.
The Chargeway® Beacon™ offers a turnkey solution for utilities to explain their “electric fuel” and provide auto dealers an easy way to visualize EV charging stations for every brand of vehicle, improving the purchase experience for EVs and closing more sales.